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Industry Examples
Sales
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business challenge
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Build the expertise of a large national sales force experienced in selling analog voice products and transition to promoting and selling data products.
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solution
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We designed and developed web-based training to position the new products. Using the web-based training, we provided ready access to product information and the sales ordering process by creating a performance support website for the sales force. Finally, we created a comprehensive communications plan using multiple media and channels to support the sales force in the field.